What do potential customers think about, what do they feel, what do they experience when they come across your brand? Whether it’s their first impression or a return visit, their takeaway is always a narrative – something that happened, a story.
As your content coach, I promise you this: You will create and publish high-quality content that furthers your brand and business goals, according to plan, on spec and on time, every time.
In the 2012 movie ‘Flight’, pilot Whip Whitaker, played by Denzel Washington, saves a flight from crashing by turning it upside-down. “We’re gonna roll it, okay?” he says. That’s what I intend to do in this article.