In order to discover and formulate a focus and a strategy, businesses should identify (1) what their people (would) most love doing, (2) what they are – or could become – better at than anyone else, and (3) where market demand for their output is – and will be – the greatest. So, next time you iterate on the direction, positioning and focus of your business or brand, I suggest you take a good look at what your people love and could excel at.
The buying process is changing so radically that the selling process has to evolve with it. Service design has to be tuned to the digital market place. Efficiencies of scale change pricing structures and give birth to entirely new categories. So, how could this not touch the C-suite?