Does your C-suite need to know how to ‘do’ digitalisation?

The buying process is changing so radically that the selling process has to evolve with it. Service design has to be tuned to the digital market place. Efficiencies of scale change pricing structures and give birth to entirely new categories. So, how could this not touch the C-suite?

Continue ReadingDoes your C-suite need to know how to ‘do’ digitalisation?