Have you thought about your story lately?

Have you thought about your story lately?

What do potential customers think about, what do they feel, what do they experience when they come across your brand?

Whether it’s their first impression or a return visit, their takeaway will invariably be a narrative – something that happened, a story.

That’s how we humans are wired. It is part of our biology. We understand, remember and share things as stories. Not data. Not facts. Not even information. Stories.

You may well have a great technology, a world-class product, or a unique service model on your hands. But it is not simply the best proposition that wins in the marketplace. It is the one that is communicated best.

Customers are not primarily interested in facts about your company or product features. They’d rather be taken on a journey – a story in which they are heroes who overcome their challenges. Your opportunity is to tell that story and be the guide who helps them win the day.

Without such a story, your customers will remain uninvolved and confused. With it, they will understand and remember you, gravitate towards the benefits and values your represent, and buy from you – instead of your competitors.

So, have you thought about your story lately?

When I talk about delivering your story, I don’t mean just creating a single tale. I mean delivering your story consistently and repeatedly across all your communication channels and messages.

It involves making strategic choices, practical planning, creativity, consistent execution, learning, and optimisation.

I know. It can feel a bit overwhelming. You don’t need to tackle everything at once. There’s a good chance you already have some of the building blocks in place.

My framework delivers your story and helps you see the forest as well as the trees. It has five main components, each with its own deliverables:

What do potential customers think about, what do they feel, what do they experience when they come across your brand? Whether it’s their first impression or a return visit, their takeaway is always a narrative – something that happened, a story.

That’s how we humans are wired. It is part of our biology. We understand, remember and share things as stories. Not data. Not facts. Not even information. Stories.

You may well have a great technology, a world-class product, or a unique service model on your hands. But it is not simply the best proposition that wins in the marketplace. It is the one that is communicated best.

Customers are not primarily interested in facts about your company or product features. They’d rather be taken on a journey – a story in which they are heroes who overcome their challenges. Your opportunity is to tell that story and be the guide who helps them win the day.

Without such a story, your customers will remain uninvolved and confused. With it, they will understand and remember you, gravitate towards the benefits and values your represent, and buy from you – instead of your competitors.

So, have you thought about your story lately?

When I talk about delivering your story, I don’t mean just creating a single tale. I mean delivering your story consistently and repeatedly across all your communication channels and messages.

It involves making strategic choices, practical planning, creativity, consistent execution, learning, and optimisation.

I know. It can feel a bit overwhelming. You don’t need to tackle everything at once. There’s a good chance you already have some of the building blocks in place.

My framework delivers your story and helps you see the forest as well as the trees. It has five main components, each with its own deliverables:

I: Creating Your Story
I: Creating Your Story

- Clarifying your positioning
- Creating your company story
- Creating your customer story

II: Branding Your Story
II: Branding Your Story

- Conceptual and textual branding
- Visual branding

III: Planning Your Content
III: Planning Your Content

- Inbound Sales & Marketing training
- Audience-driven content strategy
- Sales-driven content strategy
- Expansion-driven content strategy

IV: Aligning Your Channels
IV: Aligning Your Channels

- Aligning your website with your story
- Functional requirements and wireframes
- Basic / Flexible / Custom website
- Web hosting & maintenance
- Social media / third-party platforms

V: Your Story at Work
V: Your Story at Work

- Idea generation
- Calendar planning
- Content creation
- Content coaching
- Proofreading & editing
- Podcasting & video

I: Creating Your Story
I: Creating Your Story

- Clarifying your positioning
- Creating your company story
- Creating your customer story

II: Branding Your Story
II: Branding Your Story

Conceptual and textual branding -
Visual branding -

III: Planning Your Content
III: Planning Your Content

- Inbound Sales & Marketing training
- Audience-driven content strategy
- Sales-driven content strategy
- Expansion-driven content strategy

IV: Aligning Your Channels
IV: Aligning Your Channels

Aligning your website with your story -
Functional requirements and wireframes -
Basic / Flexible / Custom website -
Web hosting & maintenance -
Social media / third-party platforms -

V: Your Story at Work
V: Your Story at Work

- Idea generation
- Calendar planning
- Content creation
- Content coaching
- Proofreading & editing
- Podcasting & video

I: Creating Your Story
II: Branding Your Story
III: Planning Your Content
IV: Aligning Your Channels
V: Your Story at Work
I: Creating Your Story
II: Branding Your Story
III: Planning Your Content
IV: Aligning Your Channels
V: Your Story at Work

As you notice, these steps follow a logical progression. My services correspond with each listed item. We can take it from the top and all will be good.

Then again, it is possible that you have already put several of these parts in order and only need to fill in a few gaps. For example, you may have a solid brand design and website already, but your customer story and your content strategy are lacking, or you’re struggling to maintain a steady stream of high-quality content.

So, let’s have a chat to see where we are, shall we?

Talk soon,
Jos

TALK TO ME! 🙂

Tap on the chat right-below
or call +358 50 59 33 006
/ email jos@cluetail.com.

Click on the chat and talk to me! 🙂

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