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First we take the Netherlands, then we take…

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Software from Finland to European markets’ is an internationalisation programme with support from the Finnish Association of Software Entrepreneurs (Ohjelmistoyrittäjät Ry) and the Centre for Economic Development, Transport and the Environment (ELY-keskus).

The programme will take a dozen Finnish SW companies to my home country, the Netherlands, where I was a business and technology journalist before moving to Finland and specialising in digital marketing. I am thrilled to contribute to the programme as a coach in the areas of content excellence, inbound/allbound marketing, and internationalisation.

Last week at the Dutch embassy in Helsinki, I learned that Holland is the 4th largest trade partner for Finland and the 3rd most significant destination for Finnish exports. The Dutch market is also considered a natural step for many Finnish businesses on their way to enter larger, surrounding European markets. Or, as Frank Sinatra once sang about New Amsterdam: “If I can make it there, I’m gonna make it anywhere!” 🙂

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