How to hack ‘born global’ marketing? #Slush16

Slush is not primarily about growth marketing.

Correct me if I’m wrong, but as far as I know, there is no export hacking, international marketing or digital sales track at Slush Helsinki. Maybe it’s time for the ‘born global’ startup community to have a conversation about allbound growth marketing.

The reason I take an allbound perspective is because I believe that in many cases, a combination of content strategy, inbound marketing & sales, and paid media offers the best chances of success.

This country is in dire need of export growth as it is still struggling to compensate for Nokia’s demise. (more…)

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Stay on top of Helsinki #Slush16 with Twitter lists and Nuzzel feeds

Here’s an idea that may help in curating Slush16, or the social news and information coming out of Slush Helsinki this week.

Step 1: If you will attend Slush16, send the following tweet:

@slushdotblog #attendingslush16 #slush16

Like so:

and your twitter handle will be added to the public Twitter list https://twitter.com/slushdotblog/lists/attendingslush16

Step 2: If you will be on stage at Slush Helsinki this week, send the following tweet: (more…)

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