My promise to you as your content coach
As your content coach, I promise you this: You will create and publish high-quality content that furthers your brand and business goals, according to plan, on spec and on time, every time.
Inbound marketing unpacked
The terms 'inbound marketing' (coined by Brian Halligan) and 'permission marketing' (coined by Seth Godin) refer to various practices that brands can apply to build positive relationships with their intended audiences, particularly on-line. The term 'content marketing' is also very closely related, although it may have a slightly stronger connotation with off-line content, like customer magazines.