Love is underrated

In order to discover and formulate a focus and a strategy, businesses should identify (1) what their people (would) most love doing, (2) what they are – or could become – better at than anyone else, and (3) where market demand for their output is – and will be – the greatest. So, next time you iterate on the direction, positioning and focus of your business or brand, I suggest you take a good look at what your people love and could excel at.

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Does your C-suite need to know how to ‘do’ digitalisation?

Last updated on June 9th, 2018 at 18:30 hrs.

Wow. I didn’t see that one coming. It was a remark by someone (I don’t wish to put anyone on the spot) in the audience at a business panel in Mikkeli last month *1). They basically said – and I’m paraphrasing from Finnish:

“Well, a company’s leadership doesn’t need to know *how* to carry out digitalisation. That’s for their staff to know.”

As it happened, I had just been ‘spontaneously volunteered’ to the panel and asked to respond to the thesis on this slide:
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