Engage Your Audiences.
It is not simply the best proposition that wins in the marketplace. Rather, it’s the one that is communicated best.
Cluetail Allbound™ – Engage your Audiences.
Engage Your Audiences.
It is not simply the best proposition that
wins in the marketplace. Rather, it’s the
one that is communicated best.
wins in the marketplace. Rather, it’s the
one that is communicated best.
Engage Your Audiences.
It is not simply the best proposition that wins in the marketplace.
Rather, it’s the one that is communicated best.
Rather, it’s the one that is communicated best.
Cluetail Allbound™ – Your Resource for Marketing, Communication, and Sales Empowerment
Content is the only way brands can grow their audiences and initiate conversations with customers, prospects and stakeholders at scale.
Decades of working with enterprises, startups, educational institutions and not-for-profits of all sizes have informed our framework, Cluetail Allbound™. It covers all critical aspects of content as it relates to organisational communication, marketing, and sales empowerment.
In parallel to our structured framework, we also provide clients with immediate tactical support in the form of content production.
Cluetail Allbound™ – Your Resource for Marketing, Communication, and Sales Empowerment
Content is the only way brands can grow their audiences and initiate conversations with customers, prospects and stakeholders at scale.
Decades of working with enterprises, startups, educational institutions and not-for-profits of all sizes have informed our framework, Cluetail Allbound™.
It covers all critical aspects of content as it relates to organisational communication, marketing, and sales empowerment.
In parallel to our structured framework, we also provide clients with immediate tactical support in the form of content production.
The Allbound™ Framework
Compelling storytelling, rooted in fact and driven by data, to develop your brand, audience engagement, and sales.
Brand
Foundation
Foundation
- Brand narrative document.
- Founders’ story.
- Value proposition and key messaging guide.
- Audience personas and engagement strategy.
Marketing Execution Strategy
- Comprehensive plan addressing owned, borrowed, paid and earned media.
- Recommendations and guidance for platforms, channels, and marketing technology.
- The CMO’s monthly playbook.
Multi-Channel Campaign Execution
- Multi-channel campaign planning.
- ABM strategy and inbound lead funnel setup.
- Newsjacking.
- Content creation.
- Campaign management and optimisation.
Press and Media Relations
- Press release creation and distribution.
- Media outreach, contact management and events.
Co-Creation, Coaching, and Training
- Collaborative development of marketing strategies, content and campaigns.
- One-on-one, on-the-job coaching in marketing and communication.
- Upskilling and process innovation through training and workshops.
Allbound™ Content Packages
While the Cluetail Allbound™ service framework provides a solid roadmap for brands to excel in marketing and communication, sometimes clients simply need content… yesterday. Here are some ready content packages to fit your daily operations.
Lead Generation Funnel
We’ll create all the content elements you need to attract new customers to your sales funnel:
- A give-away, such as an ebook, whitepaper or tutorial.
- A landing page to collect contact information and deliver the give-away.
- A blog article promoting the ebook, linking to the landing page.
- An email insert for your newsletter, promoting the blog article and the give-away.
- Social media messages to promote the give-away campaign.
- Paid promotion on social media, display ads and/or search engines.
Examples of Editorial Content for Marketing and Communication
- Product or service feature story.
- Executive interview.
- Speechwriting.
- Customer, partner, or employee case story.
- Copywriting for Annual Report.
- Photography for events, news, or interviews.
- Video or podcast interviews.
- Press release.
- Blog writing or ghostwriting.
- Newsletter copywriting, -editing and proofreading.
At Your Service
In a world bombarded with news, conversation and advertising, what truly captures attention and drives engagement? The answer lies in something as old as human civilisation itself: storytelling.
When potential customers encounter your brand, they’re not just processing information—they’re experiencing a story.
As co-founders of Cluetail, we began our careers as journalists. We’ve always been storytellers.
Today we leverage our experience by building tools and services like Cluetail Allbound™ that help brands be the best at their game. It’s a privilege and a pleasure, and we’d love to help you meet your communication and marketing challenges.
To find out how the Cluetail Allbound™ framework and content packages can help your brand win in the marketplace, schedule a call with Cluetail’s co-founder,
Jos Schuurmans, via Calendly.
At Your Service
In a world bombarded with news, conversation and advertising, what truly captures attention and drives engagement? The answer lies in something as old as human civilisation itself: storytelling.
When potential customers encounter your brand, they’re not just processing information—they’re experiencing a story.
As co-founders of Cluetail, we began our careers as journalists. We’ve always been storytellers.
Today we leverage our experience by building tools and services like Cluetail Allbound™ that help brands be the best at their game. It’s a privilege and a pleasure, and we’d love to help you meet your communication and marketing challenges.
Get in Touch
To find out how the Cluetail Allbound™ framework and content packages can help your brand win in the marketplace, schedule a call with Cluetail’s co-founder, Jos Schuurmans, via Calendly.