What do potential customers think about, what do they feel, what do they experience when they come across your brand? Whether it’s their first impression or a return visit, their takeaway is always a narrative – something that happened, a story.
My thoughts when reading Buffer CEO Joel Casgoine's blog post about his morning routine. It's always evolving and sleep, mindfulness, exercise, and water are paramount. But what's the hurry with that water? What tools does Joel prefer for Getting Things Done (GTD)? And how to make a strong case for transparency?