strategy

Why it’s hard for companies to go from level 2 to 3 (and what to do about it)

Post author:Jos Schuurmans
Post published:October 30, 2017
Post category:allbound blog index content inbound marketing & sales outbound strategy

Many companies have a great opportunity to grow their business with a more integrated marketing & sales programme, whereby salespeople benefit from the intelligence that marketing gathers about leads, and marketing benefits from the intelligence that salespeople feed back from their conversations with customers and prospects.

Love is underrated

Post author:Jos Schuurmans
Post published:February 27, 2017
Post category:blog index focus love strategy

In order to discover and formulate a focus and a strategy, businesses should identify (1) what their people (would) most love doing, (2) what they are – or could become – better at than anyone else, and (3) where market demand for their output is – and will be – the greatest. So, next time you iterate on the direction, positioning and focus of your business or brand, I suggest you take a good look at what your people love and could excel at.