How does a brand acquire an audience? Not just by fulfilling a need. Not even just because people fall in love with the product. A loyal audience, the first 1000 fans, fall in love with the company because of the people behind it. Because of the human story: their genius, their passion, their care, their courage, their integrity, intellectual honesty, their journey. But also: their flaws and failures.
Here’s an idea that may help in curating Slush16, or the social news and information coming out of Slush Helsinki this week.
Step 1: If you will attend Slush16, send the following tweet:
@slushdotblog #attendingslush16 #slush16
and your twitter handle will be added to the public Twitter list https://twitter.com/slushdotblog/lists/attendingslush16
Step 2: If you will be on stage at Slush Helsinki this week, send the following tweet: (more…)