marketing & sales Archives

Whip Whitaker "rolling it" in 'Flight', 2012.

Why Denzel Washington was right about inverting (spoiler: it works better that way)

Post author:Jos Schuurmans
Post published:February 7, 2022
Post category:content marketing growth hacking inbound marketing marketing & sales marketing automation marketing strategy

In the 2012 movie ‘Flight’, pilot Whip Whitaker, played by Denzel Washington, saves a flight from crashing by turning it upside-down. “We’re gonna roll it, okay?” he says. That’s what I intend to do in this article. By inverting the way in which marketing service providers commonly structure their services. I hope you’ll find it refreshing.

Why it’s hard for companies to go from level 2 to 3 (and what to do about it)

Post author:Jos Schuurmans
Post published:October 30, 2017
Post category:allbound content inbound marketing & sales outbound strategy

Many companies have a great opportunity to grow their business with a more integrated marketing & sales programme, whereby salespeople benefit from the intelligence that marketing gathers about leads, and marketing benefits from the intelligence that salespeople feed back from their conversations with customers and prospects.