Why it’s hard for companies to go from level 2 to 3 (and what to do about it)
Many companies have a great opportunity to grow their business with a more integrated marketing & sales programme, whereby salespeople benefit from the intelligence that marketing gathers about leads, and marketing benefits from the intelligence that salespeople feed back from their conversations with customers and prospects.
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Why it’s hard for companies to go from level 2 to 3 (and what to do about it)