Read more about the article Why Denzel Washington was right about inverting (spoiler: it works better that way)
Whip Whitaker "rolling it" in 'Flight', 2012.

Why Denzel Washington was right about inverting (spoiler: it works better that way)

In the 2012 movie ‘Flight’, pilot Whip Whitaker, played by Denzel Washington, saves a flight from crashing by turning it upside-down. “We’re gonna roll it, okay?” he says. That’s what I intend to do in this article. By inverting the way in which marketing service providers commonly structure their services. I hope you’ll find it refreshing.

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Why it’s hard for companies to go from level 2 to 3 (and what to do about it)

Many companies have a great opportunity to grow their business with a more integrated marketing & sales programme, whereby salespeople benefit from the intelligence that marketing gathers about leads, and marketing benefits from the intelligence that salespeople feed back from their conversations with customers and prospects.

Continue ReadingWhy it’s hard for companies to go from level 2 to 3 (and what to do about it)