Read more about the article Why Denzel Washington was right about inverting (spoiler: it works better that way)
Whip Whitaker "rolling it" in 'Flight', 2012.

Why Denzel Washington was right about inverting (spoiler: it works better that way)

In the 2012 movie ‘Flight’, pilot Whip Whitaker, played by Denzel Washington, saves a flight from crashing by turning it upside-down. “We’re gonna roll it, okay?” he says. That’s what I intend to do in this article. By inverting the way in which marketing service providers commonly structure their services. I hope you’ll find it refreshing.

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How to hack ‘born global’ marketing? #Slush16

Slush is not primarily about growth marketing.

Correct me if I’m wrong, but as far as I know, there is no export hacking, international marketing or digital sales track at Slush Helsinki. Maybe it’s time for the ‘born global’ startup community to have a conversation about allbound growth marketing.

The reason I take an allbound perspective is because I believe that in many cases, a combination of content strategy, inbound marketing & sales, and paid media offers the best chances of success.

This country is in dire need of export growth as it is still struggling to compensate for Nokia’s demise. (more…)

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