How to hack ‘born global’ marketing? #Slush16
Slush is not primarily about growth marketing.
Correct me if I’m wrong, but as far as I know, there is no export hacking, international marketing or digital sales track at Slush Helsinki. Maybe it’s time for the ‘born global’ startup community to have a conversation about allbound growth marketing.
The reason I take an allbound perspective is because I believe that in many cases, a combination of content strategy, inbound marketing & sales, and paid media offers the best chances of success.
This country is in dire need of export growth as it is still struggling to compensate for Nokia’s demise. (more…)