Read more about the article Why a compelling narrative and great content are essential for your brand
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Why a compelling narrative and great content are essential for your brand

In a world bombarded with news, conversation and advertising, what truly captures attention and drives engagement? The answer lies in something as old as human civilisation itself: storytelling. When potential…

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Whip Whitaker was right about inverting

In the 2012 movie ‘Flight’, pilot Whip Whitaker, played by Denzel Washington, saves a flight from crashing by turning it upside-down. “We’re gonna roll it, okay?” he says. That’s what I intend to do in this article.

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The Landing Page Landing Page: explaining, building, and showing a landing page in action

The other day, as I was helping a customer to (1) plan, (2) build and (3) run her digital marketing & sales machine, she cut me short and asked: “So, Jos, can you send me an example of a landing page, so I can start tweaking it?” That's how I came up with the idea of the Landing Page Landing Page. I'll explain to you the purpose of a landing page, how to create one, and I'll show you my example in action.

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First we take the Netherlands, then we take…

Holland is the 4th largest trade partner for Finland and the 3rd most significant destination for Finnish exports. The Dutch market is also considered a natural step for many Finnish businesses on their way to enter larger, surrounding European markets. I am thrilled to contribute to the ‘Software from Finland to European markets’ programme as a coach in the areas of content excellence, inbound/allbound marketing, and internationalisation.

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