Selected blog articles:

  • Have you thought about your story lately?

    What do potential customers think about, what do they feel, what do they experience when they come across your brand? Whether it’s their first impression or a return visit, their takeaway is always a narrative – something that happened, a…
  • Whip Whitaker was right about inverting

    In the 2012 movie ‘Flight’, pilot Whip Whitaker, played by Denzel Washington, saves a flight from crashing by turning it upside-down. “We’re gonna roll it, okay?” he says. That’s what I intend to do in this article.
  • First we take the Netherlands, then we take…

    Holland is the 4th largest trade partner for Finland and the 3rd most significant destination for Finnish exports. The Dutch market is also considered a natural step for many Finnish businesses on their way to enter larger, surrounding European markets….
  • Love is underrated

    In order to discover and formulate a focus and a strategy, businesses should identify (1) what their people (would) most love doing, (2) what they are – or could become – better at than anyone else, and (3) where market…
  • Statistics on the efficacy of inbound marketing

    Statistics provided not only by HubSpot but other marketing solution providers and research organisations as well, suggest that inbound – if done well – is significantly more cost-effective than outbound, or at least outbound alone. Selected stats from Impact Branding…
  • Inbound marketing unpacked

    The terms ‘inbound marketing’ (coined by Brian Halligan) and ‘permission marketing’ (coined by Seth Godin) refer to various practices that brands can apply to build positive relationships with their intended audiences, particularly on-line. The term ‘content marketing’ is also very…
  • Have you thought about your story lately?

    What do potential customers think about, what do they feel, what do they experience when they come across your brand? Whether it’s their first impression or a return visit, their takeaway is always a narrative – something that happened, a…
  • Whip Whitaker was right about inverting

    In the 2012 movie ‘Flight’, pilot Whip Whitaker, played by Denzel Washington, saves a flight from crashing by turning it upside-down. “We’re gonna roll it, okay?” he says. That’s what I intend to do in this article.
  • First we take the Netherlands, then we take…

    Holland is the 4th largest trade partner for Finland and the 3rd most significant destination for Finnish exports. The Dutch market is also considered a natural step for many Finnish businesses on their way to enter larger, surrounding European markets….
  • Rub those sore sales muscles!

    When salespeople start feeding back the intelligence they gather while talking with prospects and customers so that the marketing team can create more valuable content and more meaningful online interactions, those salespeople become important contributors to the marketing effort.
  • Love is underrated

    In order to discover and formulate a focus and a strategy, businesses should identify (1) what their people (would) most love doing, (2) what they are – or could become – better at than anyone else, and (3) where market…
  • Statistics on the efficacy of inbound marketing

    Statistics provided not only by HubSpot but other marketing solution providers and research organisations as well, suggest that inbound – if done well – is significantly more cost-effective than outbound, or at least outbound alone. Selected stats from Impact Branding…
  • Inbound marketing unpacked

    The terms ‘inbound marketing’ (coined by Brian Halligan) and ‘permission marketing’ (coined by Seth Godin) refer to various practices that brands can apply to build positive relationships with their intended audiences, particularly on-line. The term ‘content marketing’ is also very…

Well then. What’s your next move?

Do you need help with content creation, curation, planning, channel development, or your brand strategy? Reach out so we can discuss it and we’ll make you an offer.

Not sure if we are a fit but something in our approach speaks to you? Let’s book a (free) discovery call. We’ll figure it out together.

Jumping on the chat in the right-hand lower corner works great if we are online at the same time. But you may have to submit your email address if that’s not the case.

Of course, you can always fire an email or connect with Jos on LinkedIn.

A bit of advance info about yourself and your situation will help us get off to a flying start. You can use the contact button right here below.

Jumping on the chat in the right-hand lower corner works great if we are online at the same time. But you may have to submit your email address if that’s not the case.

Of course, you can always fire an email at jos.schuurmans@cluetail.com or connect with Jos on LinkedIn at https://linkedin.com/in/josschuurmans.

A bit of advance info about yourself and your situation will help us get off to a flying start. You can use the contact button right here below, or offer even more details on our *Your* turn! page.

P.S.: Also, please consider joining one of our upcoming workshops!

Well then. What’s your next move?

Do you need help with content creation, curation, planning, channel development, or your brand strategy? Reach out so we can discuss it and we’ll make you an offer.

Not sure if we are a fit but something in our approach speaks to you? Let’s book a discovery call. We’ll figure it out together.

Jumping on the chat in the right-hand lower corner works great if we are online at the same time. But you may have to submit your email address if that’s not the case.

Of course, you can always fire an email at jos.schuurmans@cluetail.com or connect with Jos on LinkedIn at https://linkedin.com/in/josschuurmans.

A bit of advance info about yourself and your situation will help us get off to a flying start. You can use the contact button on the left.

A bit of advance info about yourself and your situation will help us get off to a flying start. You can use the contact button on the left, or offer even more details on our *Your* turn! page.

P.S.: Also, please consider joining one of our upcoming workshops!