Well then. What’s your next move?
Do you need help with content creation, curation, planning, channel development, or your brand strategy? Reach out so we can discuss it and we’ll make you an offer.
Blog index
Selected blog articles:
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The real benefit of basic AI training
FULL DISCLOSURE: Ville is a friend and business partner of mine, and I’ve known him as long as I’ve lived here in Eastern Finland, which is to say for over fifteen years.I’ve been assisting Ville’s company, Mindhive, with launching two…
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Ville Venäläinen’s 5 recommendations to prepare for a future with AI
In his blog article, “Too Big to Think About: The AI Revolution and Its Impact on Our Society”, future researcher and founder of Mindhive Oy, Ville Venäläinen, outlines the significant turning point humanity faces with the rise of artificial intelligence…
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A compelling narrative is essential for your brand
In a world bombarded with news, conversation and advertising, what truly captures attention and drives engagement? The answer lies in something as old as human civilisation itself: storytelling. When potential customers encounter your brand, they’re not just processing information—they’re experiencing…
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How my AI buddy and I created our first blog post together
Over breakfast this morning I created a blog post using artificial intelligence (AI) as a writing buddy for the first time. I had a verbal conversation with the ChatGPT app on my Android phone, in which I tried to take…
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Now is the time to start riding the AI wave
Last year, freely available Artificial Intelligence (AI) tools became a recurring topic in mainstream media. This year, it’s time for all of us who use a computer at work to at least familiarize ourselves with these free tools, gaining a…
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Have you thought about your story lately?
What do potential customers think about, what do they feel, what do they experience when they come across your brand? Whether it’s their first impression or a return visit, their takeaway is always a narrative – something that happened, a…
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My promise to you as your content coach
As your content coach, I promise you this: You will create and publish high-quality content that furthers your brand and business goals, according to plan, on spec and on time, every time.
-
Whip Whitaker was right about inverting
In the 2012 movie ‘Flight’, pilot Whip Whitaker, played by Denzel Washington, saves a flight from crashing by turning it upside-down. “We’re gonna roll it, okay?” he says. That’s what I intend to do in this article.
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The Landing Page Landing Page: explaining, building, and showing a landing page in action
The other day, as I was helping a customer to (1) plan, (2) build and (3) run her digital marketing & sales machine, she cut me short and asked: “So, Jos, can you send me an example of a landing…
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First we take the Netherlands, then we take…
Holland is the 4th largest trade partner for Finland and the 3rd most significant destination for Finnish exports. The Dutch market is also considered a natural step for many Finnish businesses on their way to enter larger, surrounding European markets….
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You don’t get to choose your audience; your audience chooses you
How does a brand acquire an audience? Not just by fulfilling a need. Not even just because people fall in love with the product. A loyal audience, the first 1000 fans, fall in love with the company because of the…
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Why it’s hard for companies to go from level 2 to 3 (and what to do about it)
Many companies have a great opportunity to grow their business with a more integrated marketing & sales programme, whereby salespeople benefit from the intelligence that marketing gathers about leads, and marketing benefits from the intelligence that salespeople feed back from…
-
Rub those sore sales muscles!
When salespeople start feeding back the intelligence they gather while talking with prospects and customers so that the marketing team can create more valuable content and more meaningful online interactions, those salespeople become important contributors to the marketing effort.
-
Love is underrated
In order to discover and formulate a focus and a strategy, businesses should identify (1) what their people (would) most love doing, (2) what they are – or could become – better at than anyone else, and (3) where market…
-
Does your C-suite need to know how to ‘do’ digitalisation?
The buying process is changing so radically that the selling process has to evolve with it. Service design has to be tuned to the digital market place. Efficiencies of scale change pricing structures and give birth to entirely new categories….
-
Statistics on the efficacy of inbound marketing
Statistics provided not only by HubSpot but other marketing solution providers and research organisations as well, suggest that inbound – if done well – is significantly more cost-effective than outbound, or at least outbound alone. Selected stats from Impact Branding…
-
The real benefit of basic AI training
FULL DISCLOSURE: Ville is a friend and business partner of mine, and I’ve known him as long as I’ve lived here in Eastern Finland, which is to say for over fifteen years.I’ve been assisting Ville’s company, Mindhive, with launching two…
-
Ville Venäläinen’s 5 recommendations to prepare for a future with AI
In his blog article, “Too Big to Think About: The AI Revolution and Its Impact on Our Society”, future researcher and founder of Mindhive Oy, Ville Venäläinen, outlines the significant turning point humanity faces with the rise of artificial intelligence…
-
A compelling narrative is essential for your brand
In a world bombarded with news, conversation and advertising, what truly captures attention and drives engagement? The answer lies in something as old as human civilisation itself: storytelling. When potential customers encounter your brand, they’re not just processing information—they’re experiencing…
-
How my AI buddy and I created our first blog post together
Over breakfast this morning I created a blog post using artificial intelligence (AI) as a writing buddy for the first time. I had a verbal conversation with the ChatGPT app on my Android phone, in which I tried to take…
-
Now is the time to start riding the AI wave
Last year, freely available Artificial Intelligence (AI) tools became a recurring topic in mainstream media. This year, it’s time for all of us who use a computer at work to at least familiarize ourselves with these free tools, gaining a…
-
Have you thought about your story lately?
What do potential customers think about, what do they feel, what do they experience when they come across your brand? Whether it’s their first impression or a return visit, their takeaway is always a narrative – something that happened, a…
-
My promise to you as your content coach
As your content coach, I promise you this: You will create and publish high-quality content that furthers your brand and business goals, according to plan, on spec and on time, every time.
-
Whip Whitaker was right about inverting
In the 2012 movie ‘Flight’, pilot Whip Whitaker, played by Denzel Washington, saves a flight from crashing by turning it upside-down. “We’re gonna roll it, okay?” he says. That’s what I intend to do in this article.
-
The Landing Page Landing Page: explaining, building, and showing a landing page in action
The other day, as I was helping a customer to (1) plan, (2) build and (3) run her digital marketing & sales machine, she cut me short and asked: “So, Jos, can you send me an example of a landing…
-
First we take the Netherlands, then we take…
Holland is the 4th largest trade partner for Finland and the 3rd most significant destination for Finnish exports. The Dutch market is also considered a natural step for many Finnish businesses on their way to enter larger, surrounding European markets….
-
You don’t get to choose your audience; your audience chooses you
How does a brand acquire an audience? Not just by fulfilling a need. Not even just because people fall in love with the product. A loyal audience, the first 1000 fans, fall in love with the company because of the…
-
Why it’s hard for companies to go from level 2 to 3 (and what to do about it)
Many companies have a great opportunity to grow their business with a more integrated marketing & sales programme, whereby salespeople benefit from the intelligence that marketing gathers about leads, and marketing benefits from the intelligence that salespeople feed back from…
-
Rub those sore sales muscles!
When salespeople start feeding back the intelligence they gather while talking with prospects and customers so that the marketing team can create more valuable content and more meaningful online interactions, those salespeople become important contributors to the marketing effort.
-
Love is underrated
In order to discover and formulate a focus and a strategy, businesses should identify (1) what their people (would) most love doing, (2) what they are – or could become – better at than anyone else, and (3) where market…
-
Does your C-suite need to know how to ‘do’ digitalisation?
The buying process is changing so radically that the selling process has to evolve with it. Service design has to be tuned to the digital market place. Efficiencies of scale change pricing structures and give birth to entirely new categories….
-
Statistics on the efficacy of inbound marketing
Statistics provided not only by HubSpot but other marketing solution providers and research organisations as well, suggest that inbound – if done well – is significantly more cost-effective than outbound, or at least outbound alone. Selected stats from Impact Branding…
Jumping on the chat in the right-hand lower corner works great if we are online at the same time. But you may have to submit your email address if that’s not the case.
Of course, you can always fire an email or connect with Jos on LinkedIn.
A bit of advance info about yourself and your situation will help us get off to a flying start. You can use the contact button right here below.
Well then. What’s your next move?
Do you need help with content creation, curation, planning, channel development, or your brand strategy? Reach out so we can discuss it and we’ll make you an offer.
Jumping on the chat in the right-hand lower corner works great if we are online at the same time. But you may have to submit your email address if that’s not the case.
Of course, you can always fire an email at jos.schuurmans@cluetail.com or connect with Jos on LinkedIn at https://linkedin.com/in/josschuurmans.
A bit of advance info about yourself and your situation will help us get off to a flying start. You can use the contact button on the left.