Have you thought about your story lately?

What do potential customers think about, what do they feel, what do they experience when they come across your brand? Whether it’s their first impression or a return visit, their takeaway is always a narrative – something that happened, a story.

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The Landing Page Landing Page: explaining, building, and showing a landing page in action

The other day, as I was helping a customer to (1) plan, (2) build and (3) run her digital marketing & sales machine, she cut me short and asked: “So, Jos, can you send me an example of a landing page, so I can start tweaking it?” That's how I came up with the idea of the Landing Page Landing Page. I'll explain to you the purpose of a landing page, how to create one, and I'll show you my example in action.

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Effective digital marketing & sales for every budget

To start developing a digital marketing & sales programme aimed at acquiring and retaining more customers can feel quite daunting. But it doesn’t have to be overwhelming, as long as you have a good method. This is The King’s Road to planning, building and running your online marketing & sales to consistently and continuously grow your business.

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First we take the Netherlands, then we take…

Holland is the 4th largest trade partner for Finland and the 3rd most significant destination for Finnish exports. The Dutch market is also considered a natural step for many Finnish businesses on their way to enter larger, surrounding European markets. I am thrilled to contribute to the ‘Software from Finland to European markets’ programme as a coach in the areas of content excellence, inbound/allbound marketing, and internationalisation.

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Water, transparency and getting things done

My thoughts when reading Buffer CEO Joel Casgoine's blog post about his morning routine. It's always evolving and sleep, mindfulness, exercise, and water are paramount. But what's the hurry with that water? What tools does Joel prefer for Getting Things Done (GTD)? And how to make a strong case for transparency?

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Finnish GDPR privacy statement generator, anybody?

Anyone know of a Finnish GDPR privacy statement generator? If not, will the GDPR be implemented in such a similar fashion across member states that a translation from this brilliant Dutch tool might be perfectly suitable in Finland?

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You don’t get to chose your audience; your audience chooses you

How does a brand acquire an audience? Not just by fulfilling a need. Not even just because people fall in love with the product. A loyal audience, the first 1000 fans, fall in love with the company because of the people behind it. Because of the human story: their genius, their passion, their care, their courage, their integrity, intellectual honesty, their journey. But also: their flaws and failures.

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Why it’s hard for companies to go from level 2 to 3 (and what to do about it)

Many companies have a great opportunity to grow their business with a more integrated marketing & sales programme, whereby salespeople benefit from the intelligence that marketing gathers about leads, and marketing benefits from the intelligence that salespeople feed back from their conversations with customers and prospects.

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