Unpacking the framework

There are so many digital sales and marketing models, technologies and tactics out there that it can be hard to see the forest for the trees. That’s why I keep things manageable by focusing on six themes: Strategy, Brand, Presence, Content, Inbound, and Expansion. This framework ensures that we put everything in place to create and consistently deliver your brand story – the story that will guide your customers on their journey to doing business with you.

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The Landing Page Landing Page: explaining, building, and showing a landing page in action

The other day, as I was helping a customer to (1) plan, (2) build and (3) run her digital marketing & sales machine, she cut me short and asked: “So, Jos, can you send me an example of a landing page, so I can start tweaking it?” That's how I came up with the idea of the Landing Page Landing Page. I'll explain to you the purpose of a landing page, how to create one, and I'll show you my example in action.

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First we take the Netherlands, then we take…

Holland is the 4th largest trade partner for Finland and the 3rd most significant destination for Finnish exports. The Dutch market is also considered a natural step for many Finnish businesses on their way to enter larger, surrounding European markets. I am thrilled to contribute to the ‘Software from Finland to European markets’ programme as a coach in the areas of content excellence, inbound/allbound marketing, and internationalisation.

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You don’t get to chose your audience; your audience chooses you

How does a brand acquire an audience? Not just by fulfilling a need. Not even just because people fall in love with the product. A loyal audience, the first 1000 fans, fall in love with the company because of the people behind it. Because of the human story: their genius, their passion, their care, their courage, their integrity, intellectual honesty, their journey. But also: their flaws and failures.

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Why it’s hard for companies to go from level 2 to 3 (and what to do about it)

Many companies have a great opportunity to grow their business with a more integrated marketing & sales programme, whereby salespeople benefit from the intelligence that marketing gathers about leads, and marketing benefits from the intelligence that salespeople feed back from their conversations with customers and prospects.

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