Your best
story is yet
to be told.

Your best
story is yet
to be told.

Your best story is yet
to be told.

“I promise you this: You will create and publish high-quality content that furthers your brand and business goals, according to plan, on spec, on budget and on time, every time.”

– Jos Schuurmans,
founding partner

– Jos Schuurmans, founding partner

It’s back-to-work season for thousands of content creators.

If you’re one of them, don’t miss out on our upcoming workshops!

It’s back-to-work season for
thousands of content creators.

If you’re one of them, don’t miss
out on our upcoming workshops!

Featured products:

“I need content yesterday!”

Fighting fires? Click here to describe what content you need and we’ll reach back asap to help you out.

€ 390 per content item.

Content Coach

A coach for your content creation, to support you and make sure that you deliver on your deadlines.
Read more…

€ 500 per month.

Annual Report

Under NDA, we help you compile your corporation’s numbers and brand story highlights to report the fiscal year.

€ 1500.

End-to-end Funnel

Lead generation with a landing page, blog article, email insert, social media amplification and, optionally, paid advertising.

€ 2500.

Content Curation 101

Workshops: (1) Why content curation is essential; (2) How to acquire the skills and set up the right processes and tools.

€ 1000 per workshop.

Content Calendar

Lean project to establish your content calendar with a recurring content sequence. Get your channels, genres and topics right.

€ 1500.

Conversion Optimisation

The conversion rate of every touch point in your customer acquisition funnel is a function of the quality of your content.

Initial audit: € 1000.

Audience Research

Where and how can you best reach your customers, prospects and stakeholders? What (else) are they interested in?

Initial audit: € 1000.

Brand Story and Message

It is not simply the best proposition that wins in the marketplace. It is the one that is communicated best. Read more…

€ 2500.

“I need content yesterday!”

Fighting fires? Click here to describe what content you need and we’ll reach back asap to help you out.

€ 390 per content item.

Content Coach

A coach for your content creation, to support you and make sure that you deliver on your deadlines.
Read more…

€ 500 per month.

Annual Report

Under NDA, we help you compile your corporation’s numbers and brand story highlights to report the fiscal year.

€ 1500.

End-to-end Funnel

Lead generation with a landing page, blog article, email insert, social media amplification and, optionally, paid advertising.

€ 2500.

Content Curation 101

Workshops: (1) Why content curation is essential; (2) How to acquire the skills and set up the right processes and tools.

€ 1000 per workshop.

Content Calendar

Lean project to establish your content calendar with a recurring content sequence. Get your channels, genres and topics right.

€ 1500.

Conversion Optimisation

The conversion rate of every touch point in your customer acquisition funnel is a function of the quality of your content.

Initial audit: € 1000.

Audience Research

Where and how can you best reach your customers, prospects and stakeholders? What (else) are they interested in?

Initial audit: € 1000.

Brand Story and Message

It is not simply the best proposition that wins in the marketplace. It is the one that is communicated best. Read more…

€ 2500.

Talk with the experts

You don’t need to do this all by yourself.
We are specialists at planning and creating content that converts.
Click to contact us and let’s find out what will benefit you most.
Free of any obligation on your part.

“I need content yesterday!”

Fighting fires? Click here to describe what content you need and we’ll reach back asap to help you out.

From: € 390 per content item.

(Chapter V.)

Content Coach

A coach for your content creation, to support you and make sure that you deliver on your deadlines.
Read more…

From: € 500 per month.

(Chapter V.)

End-to-end Funnel

Lead generation with a landing page, blog article, email insert, social media amplification and, optionally, paid advertising. From: € 1000 per funnel.

(Chapter V.)

Cumulative Discounts

What if we went steady and let our retainer discounts kick in?

For example, on a 10-month content agreement, we offer a 2% additional discount for each month.

(Chapter V.)

Content Curation 101

Workshops: (1) Why content curation is essential; (2) How to acquire the skills and set up the right processes and tools. From: € 1000 per workshop.

(Chapter IV.)

Content Planning

Lean project to establish your content calendar with a recurring content sequence. Get your channels, genres and topics right. From: € 2500.

(Chapter III.)

Conversion Optimisation

The conversion rate of every touch point in your customer acquisition funnel is a function of the quality of your content. Initial audit from € 1000.

(Chapter II.)

Audience Research

Where and how can you best reach your customers, prospects and stakeholders? What (else) are they interested in? Price: determined by scope.

(Chapter II.)

Brand Story and Message

It is not simply the best proposition that wins in the marketplace. It is the one that is communicated best. Read more… From: € 2500.

(Chapter I.)

No content, no scale

Content is the only way brands can grow their audience and initiate conversations with customers, prospects and stakeholders at scale.

Decades of working with enterprises, startups, educational institutions and not-for-profits of all sizes have informed our approach, ie. the framework that we have created and keep on developing.

It covers all critical aspects of content as it relates to organisational communication, marketing, and sales enablement.

Our framework consists of five chapters addressing how to do the right things and do things right, all the way from strategic management towards tactical execution:

    1. Brand, communication and marketing strategy
    2. Channel design, measurement and optimisation
    3. Content planning
    4. Content curation
    5. Content creation

The most effective way that we can help our clients grow is to shape these chapters together with them, for them, as they apply to their operations. Our services and products are the tools that make those chapters come alive.

What will be your next chapter ?

No content, no scale

Content is the only way brands can grow their audience and initiate conversations with customers, prospects and stakeholders at scale.

Decades of working with enterprises, startups, educational institutions and not-for-profits of all sizes have informed our approach, ie. the framework that we have created and keep on developing.

It covers all critical aspects of content as it relates to organisational communication, marketing, and sales enablement.

Our framework consists of five chapters addressing how to do the right things and do things right, all the way from strategic management towards tactical execution:

  1. Brand, communication and marketing strategy
  2. Channel design, measurement and optimisation
  3. Content planning
  4. Content curation
  5. Content creation

The most effective way that we can help our clients grow is to shape these chapters together with them, for them, as they apply to their operations. Our services and products are the tools that make those chapters come alive.

What will be your next chapter?

Some brands we've worked with:

Monique Schuurmans

“Jos’s added value is that he’s an exceptionally good listener and that he keeps asking pertinent questions. This enables him to lay bare the most relevant issues, to help create structure out of apparent chaos, and thus feed back the essence of a brand in the shape of a compelling story.”

Monique Schuurmans
Owner, Scout B.V.

“Are you looking for a good guy to help you with your inbound marketing? You got it in Jos. He gets it and he nails it. Inbound is still an emerging practice, an art as well as a science, and there are not that many around who have the combination of skills to do it right. Jos combines business strategy and creativity with digital technology and analytics. Trained as a journalist and a coach, he drives results by finding the questions and answers that matter. And, of course, he does all this, with ease, in international context.”

Jaakko Tapaninen
CEO, Founding Partner, Great Point Ltd.

“While working with Jos at Nokia, I found him to be a great listener, very open minded, quick to learn a new subject and willing to try something new. He set a good example how people from different groups in different locations can work well together. He was a great colleague to work with.”

Dzung Vuong
Consulting Manager

Further reading:

  • Have you thought about your story lately?

    What do potential customers think about, what do they feel, what do they experience when they come across your brand? Whether it’s their first impression or a return visit, their takeaway is always a narrative – something that happened, a story.
  • Have you thought about your story lately?

    What do potential customers think about, what do they feel, what do they experience when they come across your brand? Whether it’s their first impression or a return visit, their takeaway is always a narrative – something that happened, a story.
  • Whip Whitaker was right about inverting

    In the 2012 movie ‘Flight’, pilot Whip Whitaker, played by Denzel Washington, saves a flight from crashing by turning it upside-down. “We’re gonna roll it, okay?” he says. That’s what I intend to do in this article.

Well then. What’s your next move?

Do you need help with content creation, curation, planning, channel development, or your brand strategy? Reach out so we can discuss it and we’ll make you an offer.

Jumping on the chat in the right-hand lower corner works great if we are online at the same time. But you may have to submit your email address if that’s not the case.

Of course, you can always fire an email or connect with Jos on LinkedIn.

A bit of advance info about yourself and your situation will help us get off to a flying start. You can use the contact button right here below.

Well then. What’s your next move?

Do you need help with content creation, curation, planning, channel development, or your brand strategy? Reach out so we can discuss it and we’ll make you an offer.

Jumping on the chat in the right-hand lower corner works great if we are online at the same time. But you may have to submit your email address if that’s not the case.

Of course, you can always fire an email at jos.schuurmans@cluetail.com or connect with Jos on LinkedIn at https://linkedin.com/in/josschuurmans.

A bit of advance info about yourself and your situation will help us get off to a flying start. You can use the contact button on the left.