Last updated on November 14th, 2018 at 17:01 hrs.

Growth-hack your way into new market territory

Get more customers with less effort through a compelling brand story, smart content, and by systematically improving the digital pathways that lead people to your business.

Your company has identified a problem facing your target customer and you’ve set out to solve that problem better than anyone else. Thanks to your team’s hard work, you have a unique offering that you dare say is best-in-class.

Unfortunately, in the marketplace the best product or service does not always win.

In order to come out on top, shouldn’t you demand the same outstanding quality from the way you connect with and grow your customer base?

Shouldn’t you also solve that problem in a unique and better way?

At Cluetail I help startups and midcap businesses realize their international growth potential with an International Growth Marketing approach that focuses on (1) reinforcing a brand story in which their customers recognize themselves, (2) building an audience with consistently high-quality, relevant and engaging content, and (3) acquiring and retaining customers with an inbound marketing & sales methodology.

Furthermore, while developing their international marketing and go-to-market strategies, for companies from the Nordics it is often worth considering the Netherlands, not only as a lucrative and accessible market in itself, but also as a natural beachhead onto the Western European mainland.

Those who are interested in the Dutch route I can assist with information gathering, finding the right business contacts, and localized marketing and go-to-market services.

Call me at +358 50 59 33 006 or
drop me a line at jos@cluetail.com.

Jos Schuurmans
Cluetail Ltd.

Brand Storytelling

Through the ages people have been telling stories as a way to engage each other, make sense of the world, to warn or excite each other, to share experiences and information in order to improve their lives.

We are hard-wired to understand and engage with everything around us through stories. It’s in our biology.

Every brand has a story. The only way a business can grow is when its story brings its customers and potential customers closer to the brand.

Effective brand stories put the customer center-stage. The customer is the hero while the brand is merely a guide who helps the hero on their journey to reach their goals.

Content Marketing

The traditional way of marketing and selling is broken. People skip TV commercials, block banner ads on the web, refuse to talk with telephone sales reps and have adopted the cognitive skills to ignore most of the thousands of advertising messages they are exposed to every day.

Yet at the same time, your customers are constantly on the lookout for information that can help them make better decisions.

The opportunity to have your audience discover your brand and to gain their trust through content is huge. But it will only work if your content is aligned with your brand story, well-planned, of excellent quality, relevant, engaging, and shared via dedicated channels at regular times.

Conversion Optimisation

Conversion optimisation is the art and science of improving the effectiveness of our digital marketing & sales with data analysis and personalisation.

A data-driven Inbound Methodology can help you convert anonymous visitors to your web properties into identified leads, nurture those leads with relevant information and special offers to turn them into customers, and keep delighting your customers so that they may promote your business for you.

With a good plan and the right tools, a considerable chunk of your marketing & sales process can be automated, making your business more scaleable. Let’s roll out your 24/7 lead generation and customer retention machine.

The Dutch Connection

My turf is to help businesses grow through international marketing. Holland is not for everyone. That’s fine. We don’t have to go there.

However… for some businesses, the Netherlands can be a lucrative, accessible market, and a potential beachhead in Western Europe with 160 million consumers within a few hours’ drive.

Having spent around 60% of my life in the Netherlands and 40% of it in Finland, I have contact networks and business partners in both countries and I am deeply familiar with their cultures and ways of doing business.

I can help you explore your Dutch opportunity.

International Growth Marketing by Cluetail

Brand Storytelling

Make your customers the heroes
of your brand story.

Positioning
The Narrative
Quick Wins
Consistency

Content Marketing

Have your audience discover your brand and gain their trust to do business with you through relevant and engaging content.
Content Strategy
Measurement
Audience
Interaction
Calendar Planning
Content Creation
Content
Management

Conversion Optimisation

Convert visitors into leads,
customers, and promoters.

Inbound Methodology
Marketing Automation
Funnelology

THE DUTCH CONNECTION

The Netherlands could be your
ticket to international success.

Information Gathering
Connecting People
Marketing Localisation
Go-to-Market Services
International Growth Marketing by Cluetail

Brand Storytelling

Make your customers the
heroes of your brand story.

Content Marketing

Have your audience discover your brand and gain their trust to do business with you through relevant and engaging content.

Conversion Optimisation

Convert visitors into leads, customers, and promoters.

THE DUTCH CONNECTION

The Netherlands could be your ticket to international success.
Positioning
The Narrative
Quick Wins
Consistency
Content Strategy
Measurement
Audience Interaction
Calendar Planning
Content Creation
Content Management
Inbound Methodology
Marketing Automation
Funnelology
Information Gathering
Connecting People
Marketing Localisation
Go-to-Market Services

Brand Storytelling

Through the ages people have been telling stories as a way to engage each other, make sense of the world, to warn or excite each other, to share experiences and information in order to improve their lives.

We are hard-wired to understand and engage with everything around us through stories. It’s in our biology.

Every brand has a story. The only way a business can grow is when its story brings its customers and potential customers closer to the brand.

Effective brand stories put the customer center-stage. The customer is the hero while the brand is merely a guide who helps the hero on their journey to reach their goals.

Content Marketing

The traditional way of marketing and selling is broken. People skip TV commercials, block banner ads on the web, refuse to talk with telephone sales reps and have adopted the cognitive skills to ignore most of the thousands of advertising messages they are exposed to every day.

Yet at the same time, your customers are constantly on the lookout for information that can help them make better decisions.

The opportunity to have your audience discover your brand and to gain their trust through content is huge. But it will only work if your content is aligned with your brand story, well-planned, of excellent quality, relevant, engaging, and shared via dedicated channels at regular times.

Conversion Optimisation

Conversion optimisation is the art and science of improving the effectiveness of our digital marketing & sales with data analysis and personalisation.

A data-driven Inbound Methodology can help you convert anonymous visitors to your web properties into identified leads, nurture those leads with relevant information and special offers to turn them into customers, and keep delighting your customers so that they may promote your business for you.

With a good plan and the right tools, a considerable chunk of your marketing & sales process can be automated, making your business more scaleable. Let’s roll out your 24/7 lead generation and customer retention machine.

The Dutch Connection

My turf is to help businesses grow through international marketing. Holland is not for everyone. That’s fine. We don’t have to go there.

However… for some businesses, the Netherlands can be a lucrative, accessible market, and a potential beachhead in Western Europe with 160 million consumers within a few hours’ drive.

Having spent around 60% of my life in the Netherlands and 40% of it in Finland, I have contact networks and business partners in both countries and I am deeply familiar with their cultures and ways of doing business.

I can help you explore your Dutch opportunity.

"I completely disagree with marketing experts and consultants who say it’s not necessary to be the leading information provider for your industry. I’m calling bull on that."
Joe Pulizzi
Content Marketing Institute
"I say [to start-ups], do you think that your product (...) is going to be the best solution to solving whatever problem you’ve identified in the market? (...) 100% of these founders say unequivocally yes (...). So then I say, why is it true for your product but not your content?"
Jay Acunzo
NextView Ventures
"Content creates trust. Trust creates sales."
Jaakko Tapaninen
Great Point
"Content marketing is the only marketing left."
Seth Godin
Author & speaker
"Content creates trust. Trust creates sales."
Jaakko Tapaninen
Great Point
"Content marketing is the only marketing left."
Seth Godin
Author & speaker
"I completely disagree with marketing experts and consultants who say it’s not necessary to be the leading information provider for your industry. I’m calling bull on that."
Joe Pulizzi
Content Marketing Institute
"I say [to start-ups], do you think that your product (...) is going to be the best solution to solving whatever problem you’ve identified in the market? (...) 100% of these founders say unequivocally yes (...). So then I say, why is it true for your product but not your content?"
Jay Acunzo
NextView Ventures

Some clients
served by Cluetail:

Some clients served by Cluetail:

Some other brands
I’ve worked with:

Some other brands I’ve worked with:

Mauri Taipale

“Cluetail crafted the perfect website for our purposes, including the right visual impact and interactive forms that are processed by email. Jos swiftly mapped our requirements and came back with a tailored solution which he then delivered on time and on spec. I can recommend any company to engage Jos and Cluetail for their internet needs.”

Mauri Taipale
Entrepreneur, Isännöintitoimisto Taipale

“A good team consists of individuals you can 100% trust, colleagues with premium skills and passion to very high quality and constant development. Jos is a perfect match. I had the privilege to hire Jos to Nokia Global Channels team. Jos is a real professional in digital media and journalism. He is sharp and ambitious but also a very warm person with right life values.”

Elina Melgin
CEO, ProCom

“Are you looking for a good guy to help you with your inbound marketing? You got it in Jos. He gets it and he nails it. Inbound is still an emerging practice, an art as well as a science, and there are not that many around who have the combination of skills to do it right. Jos combines business strategy and creativity with digital technology and analytics. Trained as a journalist and a coach, he drives results by finding the questions and answers that matter. And, of course, he does all this, with ease, in international context.”

Jaakko Tapaninen
CEO, Founding Partner, Great Point Ltd.
Close Menu