You have the technology.
I'll deliver your story.

Jos Schuurmans, Cluetail Ltd.
Tap and call: +358 50 59 33 006

You have the technology.
I'll deliver your story.

Jos Schuurmans
Cluetail Ltd.
+358 50 59 33 006

You have the technology.
I'll deliver your story.

Jos Schuurmans
Cluetail Ltd.
+358 50 59 33 006

Hi, I’m Jos and I help businesses expand by delivering a compelling brand story across all their channels, by building an audience with engaging storytelling, and by implementing a lean inbound sales & marketing machine that grows their customer base.

People make sense of the world by telling each other stories. The following framework ensures that we put everything in place to create and consistently deliver your brand story – the story that will guide your customers on their journey to doing business with you.

Have you thought about your story lately?

What do potential customers think about, what do they feel, what do they experience when they come across your brand?

Whether it’s their first impression or a return visit, their takeaway is always a narrative – something that happened, a story.

That’s how we humans are wired. It is part of our biology. We understand, remember and share things as stories. Not data. Not facts. Not even information. Stories.

You may well have a great technology, a world-class product, or a unique service model on your hands. But it is not simply the best proposition that wins in the marketplace. It is the one that is communicated best.

Customers are not primarily interested in facts about your company or product features. They’d rather be taken on a journey – a story in which they are heroes who overcome their challenges. Your opportunity is to tell that story and be the guide who helps them win the day.

Without such a story, your customers will remain uninvolved and confused. With it, they will understand and remember you, gravitate towards the benefits and values your represent, and buy from you – instead of your competitors.

So, have you thought about your story lately?

When I talk about delivering your story, I don’t mean just creating a single tale. I mean delivering your story consistently and repeatedly across all your communication channels and messages.

It involves making strategic choices, practical planning, creativity, consistent execution, learning, and optimisation.

I know. It can feel a bit overwhelming. You don’t need to tackle everything at once. There’s a good chance you already have some of the building blocks in place.

My framework delivers your story and helps you see the forest as well as the trees. It has five main components, each with its own deliverables:

Have you thought about your story lately?

What do potential customers think about, what do they feel, what do they experience when they come across your brand? Whether it’s their first impression or a return visit, their takeaway is always a narrative – something that happened, a story.

That’s how we humans are wired. It is part of our biology. We understand, remember and share things as stories. Not data. Not facts. Not even information. Stories.

You may well have a great technology, a world-class product, or a unique service model on your hands. But it is not simply the best proposition that wins in the marketplace. It is the one that is communicated best.

Customers are not primarily interested in facts about your company or product features. They’d rather be taken on a journey – a story in which they are heroes who overcome their challenges. Your opportunity is to tell that story and be the guide who helps them win the day.

Without such a story, your customers will remain uninvolved and confused. With it, they will understand and remember you, gravitate towards the benefits and values your represent, and buy from you – instead of your competitors.

So, have you thought about your story lately?

When I talk about delivering your story, I don’t mean just creating a single tale. I mean delivering your story consistently and repeatedly across all your communication channels and messages.

It involves making strategic choices, practical planning, creativity, consistent execution, learning, and optimisation.

I know. It can feel a bit overwhelming. You don’t need to tackle everything at once. There’s a good chance you already have some of the building blocks in place.

My framework delivers your story and helps you see the forest as well as the trees. It has five main components, each with its own deliverables:

I: Creating Your Story

- Clarifying your positioning
- Creating your company story
- Creating your customer story

II: Branding Your Story

- Conceptual and textual branding
- Visual branding

III: Planning Your Content

- Inbound Sales & Marketing training
- Audience-driven content strategy
- Sales-driven content strategy
- Expansion-driven content strategy

IV: Aligning Your Channels

- Aligning your website with your story
- Functional requirements and wireframes
- Basic / Flexible / Custom website
- Web hosting & maintenance
- Social media / third-party platforms

V: Your Story at Work

- Idea generation
- Calendar planning
- Content creation
- Content coaching
- Proofreading & editing
- Podcasting & video

I: Creating Your Story
I: Creating Your Story

- Clarifying your positioning
- Creating your company story
- Creating your customer story

II: Branding Your Story
II: Branding Your Story

Conceptual and textual branding -
Visual branding -

III: Planning Your Content
III: Planning Your Content

- Inbound Sales & Marketing training
- Audience-driven content strategy
- Sales-driven content strategy
- Expansion-driven content strategy

IV: Aligning Your Channels
IV: Aligning Your Channels

Aligning your website with your story -
Functional requirements and wireframes -
Basic / Flexible / Custom website -
Web hosting & maintenance -
Social media / third-party platforms -

V: Your Story at Work
V: Your Story at Work

- Idea generation
- Calendar planning
- Content creation
- Content coaching
- Proofreading & editing
- Podcasting & video

As you notice, these steps follow a logical progression. My services correspond with each listed item. We can take it from the top and all will be good.

Then again, it is possible that you have already put several of these parts in order and only need to fill in a few gaps.

For example, you may have a solid brand design and website already, but your customer story and your content strategy are lacking, or you’re struggling to maintain a steady stream of high-quality content.

So, let’s have a chat to see where we are, shall we?

Talk soon,
Jos

As you notice, these steps follow a logical progression. My services correspond with each listed item. We can take it from the top and all will be good.

Then again, it is possible that you have already put several of these parts in order and only need to fill in a few gaps. For example, you may have a solid brand design and website already, but your customer story and your content strategy are lacking, or you’re struggling to maintain a steady stream of high-quality content.

So, let’s have a chat to see where we are, shall we?

Talk soon,
Jos

TALK TO ME BY...

tapping on the chat down-right
or call +358 50 59 33 006
/ email jos@cluetail.com.

TO TALK TO ME:

Click on the chat (down-right)

If you want to read more about this framework, I wrote a blog post about it with added detail.

Brands I've worked with:

Brands I've worked with:

Elina Melgin

“A good team consists of individuals you can 100% trust, colleagues with premium skills and passion to very high quality and constant development. Jos is a perfect match. I had the privilege to hire Jos to Nokia Global Channels team. Jos is a real professional in digital media and journalism. He is sharp and ambitious but also a very warm person with right life values.”

Elina Melgin
CEO, ProCom

“When TPS went through a complete rebranding, Jos introduced us to the world of inbound marketing. He helped us, in a highly professional manner, to adopt a content strategy and to set up the required processes and tools. He contributed strongly to the quality of content on our online channels as well as the measurability of their reach and impact.”

Jelle Bultsma
General Manager, TPS B.V.

“Jos’s added value is that he’s an exceptionally good listener and that he keeps asking pertinent questions. This enables him to lay bare the most relevant issues, to help create structure out of apparent chaos, and thus feed back the essence of a brand in the shape of a compelling story.”

Monique Schuurmans
Owner, Scout B.V.

Next steps:

1

Story idea

I’ll have a look at your web channels and give you a quick proposal of how your brand story could work for you.

2

Story outline

Once you feel good about the narrative, I help you apply it to your website and social media.

3

Story at work

We use components from my framework to attract more customers to your business.

TALK TO ME 🙂

Tap on the chat down-right
or call +358 50 59 33 006
/ email jos@cluetail.com.

Next steps:

1

Story idea

I’ll make you a proposal of how your story could work for you.

2

Story outline

Once you feel good about the narrative, I help you apply it to your website and social media.
3

Story at work

We use selected components from my framework to create visibility and attract more customers to your business.

SO, TALK TO ME 🙂

Click on the chat (down-right)

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