To start developing a digital marketing & sales programme aimed at acquiring and retaining more customers can feel quite daunting. But it doesn’t have to be overwhelming, as long as you have a good method. This is The King’s Road to planning, building and running your online marketing & sales to consistently and continuously grow your business.
Holland is the 4th largest trade partner for Finland and the 3rd most significant destination for Finnish exports. The Dutch market is also considered a natural step for many Finnish businesses on their way to enter larger, surrounding European markets. I am thrilled to contribute to the ‘Software from Finland to European markets’ programme as a coach in the areas of content excellence, inbound/allbound marketing, and internationalisation.
My thoughts when reading Buffer CEO Joel Casgoine's blog post about his morning routine. It's always evolving and sleep, mindfulness, exercise, and water are paramount. But what's the hurry with that water? What tools does Joel prefer for Getting Things Done (GTD)? And how to make a strong case for transparency?
Anyone know of a Finnish GDPR privacy statement generator? If not, will the GDPR be implemented in such a similar fashion across member states that a translation from this brilliant Dutch tool might be perfectly suitable in Finland?
On behalf of a business relation, I’m looking for a way to analyze – qualitatively and quantitatively – the coverage that a particular topic has received in Finnish mainstream media during the past three years.
How does a brand acquire an audience? Not just by fulfilling a need. Not even just because people fall in love with the product. A loyal audience, the first 1000 fans, fall in love with the company because of the people behind it. Because of the human story: their genius, their passion, their care, their courage, their integrity, intellectual honesty, their journey. But also: their flaws and failures.
Many companies have a great opportunity to grow their business with a more integrated marketing & sales programme, whereby salespeople benefit from the intelligence that marketing gathers about leads, and marketing benefits from the intelligence that salespeople feed back from their conversations with customers and prospects.
When salespeople start feeding back the intelligence they gather while talking with prospects and customers so that the marketing team can create more valuable content and more meaningful online interactions, those salespeople become important contributors to the marketing effort.
In order to discover and formulate a focus and a strategy, businesses should identify (1) what their people (would) most love doing, (2) what they are – or could become – better at than anyone else, and (3) where market demand for their output is – and will be – the greatest. So, next time you iterate on the direction, positioning and focus of your business or brand, I suggest you take a good look at what your people love and could excel at.
Last updated on June 9th, 2018 at 18:30 hrs.
Wow. I didn’t see that one coming. It was a remark by someone (I don’t wish to put anyone on the spot) in the audience at a business panel in Mikkeli last month *1). They basically said – and I’m paraphrasing from Finnish:
“Well, a company’s leadership doesn’t need to know *how* to carry out digitalisation. That’s for their staff to know.”
As it happened, I had just been ‘spontaneously volunteered’ to the panel and asked to respond to the thesis on this slide: