Last updated on August 1st, 2018 at 15:29 hrs.

Audience First

For startups, as well as for established players who need to reinvent themselves, developing an audience is a smart move even before product-market fit.

Still today, conventional wisdom seems to dictate that startups should achieve product-market fit before paying attention to marketing. Well, not so much.

In recent years, many of the most successful new enterprises started marketing no later than the day they started their product development.

Why? Because, without developing an audience and learning what that audience really needs and wants, your product development could be an educated guess or, worse, a shot in the dark.

How can you achieve product-market fit if you don’t know your market? Create an audience and let that audience inform your offering. Not the other way around.

Audience First is a lean variation of The Allbound Way; one that is particularly suitable to startups and incumbents venturing into new market territory. Businesses who haven’t yet acquired an audience in their new niche.

What you get from Cluetail

What you get from Cluetail is the know-how to develop and nurture an audience through excellent content planning, great storytelling, all the while soliciting feedback that truly informs your product or service roadmap. To find out more, call me at +358 50 59 33 006, or drop me a line at <jos.schuurmans@cluetail.com>.

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