Grow your business: go digital and international!

I help businesses grow and expand into new market territory with advanced digital marketing and sales methods.

I also help companies to connect to international business opportunities in Finland and the Netherlands.

Grow your business: go
digital and international!

I help businesses grow with advanced digital marketing and sales methods.

I also help companies to connect to international business opportunities.

Grow your business: go digital and international!

I help businesses grow and expand into new market territory with advanced digital marketing and sales methods.

I also help companies to connect to international business opportunities in Finland and the Netherlands.

Whether you enter a new country, market segment or price point, digital content marketing and sales best-practices are probably your best shot at acquiring and retaining more customers.

When a business has a problem to solve, the first thing they often do is a Google search.
That’s where your visibility needs to start. Marketing guru Seth Godin has gone as far as saying:

“Content marketing is the only marketing left.”

PAID ADVERTISING

When brand awareness is low or own content doesn’t generate enough traffic, Search Engine Marketing (SEM) and other forms of paid advertising, including display and social media, can play an important role in the marketing strategy.

CONTENT MARKETING

Content marketing is all about storytelling and providing information that people in your audience will find useful and inspiring, motivating them to come to you for more.

B2B customers conduct 12 searches on average before checking a specific brand’s website. (Kapost)

While content marketing costs 62% less than outbound marketing, it generates more than three times as many leads. (Content Marketing Institute)

INBOUND MARKETING & SALES

Inbound marketing & sales, including marketing automation, offer a systematic way to convert visitors into leads, to nurture them with remarkable content, and close them into customers.

The average cost per lead drops 80% after 5 months of consistent Inbound Marketing. (Eloqua)

44% of brands that use marketing automation software see ROI within 6 months, while 75% see ROI after one year. (Groove Digital Marketing)

The Three Milestones

In order to turn your online presence from a cost center into a profit machine, you need to reach the Three Milestones of digital marketing & sales:

1.
Take your business online

Establish a website or webshop that attracts and converts.

2.
Achieve ROI on paid media

Use advertising to create awareness and boost traffic.

3.
Achieve ROI on inbound content

Attract, nurture and close leads into lasting customers.

This is how I can help you to take your business online:

Publishing platform

Hosting, domain mapping, email, SSL, WordPress installation, security and performance optimisation, software updates, site backups.
€ 199,-- / year

Lean website

Lightweight, mobile-responsive WordPress website, page templates:
home, blog index, blog post, legal.
€ 199,--
Extra page templates: from € 50,--

Webshop extension

Converting your website into a webshop, including SSL and basic credit card payment gateway.
€ 199,--
Additional gateways on request.

This is how I can help you to achieve return on investment (ROI) on paid media:

Google Display campaign

Basic advertising campaign on the Google Display Network.
From € 199,--

Google AdWords campaign

Basic advertising campaign on Google Search results pages.
From € 199,--

Facebook advertising campaign

Basic advertising campaign on the world's largest social network.
From € 199,--

This is how I can help you to achieve return on investment (ROI) on inbound content:

Strategy workshop

Online via Skype or Google Hangouts, or on-site.

Brand and product/service positioning. Paid, owned and earned media attention. Timelines and resources. Audiences, channels and messages. Processes and tools.
€ 199,-- / hour

Inbound workshop

Online via Skype or Google Hangouts, or on-site.

The inbound methodology. Ideal buyer profiles, buyer personas and buyer’s journeys. How integrated marketing + sales = ‘smarketing’. Social selling.
€ 199,-- / hour

Content workshop

Online via Skype or Google Hangouts, or on-site.

Content formats, genres, tone & style. Content themes & topics. SEO and content opportunity search. Content planning, creation, distribution and optimisation.
€ 199,-- / hour

Content production: downloadables

Ebooks, whitepapers, presentations, podcasts, video, infographics, tip sheets, guides, etc.
From € 199,--

Content production: landing pages

Creation, search engine optimisation (SEO) and conversion rate optimisation (CRO) of landing pages.
From € 199,--

Content production: blog posts

Drafting or co-creating, search engine optimisation (SEO), approval and distribution of blog articles.
From € 199,--

Social media
planning workshop

€ 199,-- / hour

Social media
channel creation

€ 199,-- / channel

Social media
content & campaigns

From € 199,--

Email
automation setup

From € 199,--

Email
campaign preparation

From € 199,--

Email
campaign execution

From € 199,--

All prices are indicative, subject to change and exclusive of applicable Value Added Tax (VAT).

I'll take that monkey off your back

You focus on serving your customers and developing your business, while I take care that your online marketing runs like an oiled machine.

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About me, Jos Schuurmans

As a seasoned journalist, early Internet adopter, and corporate comms veteran, I’ve helped organizations conceptualize, implement and manage online marketing and communications solutions since the early 1990s.

Before going all Cluetail I worked with companies of various sizes, including AP Dow Jones News Service and Wegener Arcade in Amsterdam, Talentum in Helsinki and six years at Nokia HQ’s corporate communications team.

Speaking and writing in English, Dutch, German and Finnish, I have strong business networks in the Netherlands and in Finland, as well as a good understanding of what it takes to serve to these markets.

Jos Schuurmans HubSpot Inbound Sales Certified
Jos Schuurmans HubSpot Inbound Certified
Jos Schuurmans Loyalistic Inbound Partner Network
On behalf of Cluetail Ltd., I am a member of the Loyalistic Inbound Partner Network, a group of forward leaning providers of digitalisation, digital marketing, sales and related services. This pool of experts enables project scalability.

“While working with Jos at Nokia, I found him to be a great listener, very open minded, quick to learn a new subject and willing to try something new. He set a good example how people from different groups in different locations can work well together. He was a great colleague to work with.”

Dzung Vuong
Consulting Manager

Internationa­lisation

I help companies go abroad, particularly from Finland to the Netherlands and neighbouring markets, and vice versa.

I have customers, partners and a significant contacts network in both markets;
I’ve lived and worked as a business and technology journalist ánd entrepreneur in both markets;
I understand both markets’ culture and language.

Market intelligence

Demand, competition, regulations.

Building partnerships

Establishing business contacts.

Event marketing

Facilitation at expos and trade fairs.

Online marketing

Internationalisation and localisation.

Every business case is unique. Let’s find out how we can make a greater impact.

Click the button below to get in touch and discuss
the best way for you to go international!

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